Elements of a good B2B marketing video

Great videos educate and entertain their audience with useful information. That’s why your B2B marketing video should be informed by your target market’s interests and needs. Knowing your audience’s desires is the foundation of all successful marketing, not just video! You’ll also want to make sure your video is well-tailored to the platform you’ll be distributing it on. For example, video content intended for YouTube will look very different from content for Instagram in terms of length, format and the type of information that will be shared. To help make your video engaging and accessible, make use of humor, storytelling, and visuals, like animation and attention-getting colors. The best B2B marketing videos find the human story within their product, while remaining on brand — no matter how technical or dry it seems at first.